Understanding Kubernetes and How RackCorp Kubernetes Services Simplifies Container Orchestration

Container orchestration has become a critical component of modern application deployment. And Kubernetes has emerged as the standard platform for container orchestration. However, its complexity creates a perfect opportunity for partners who can deliver its benefits without the technical burden.

But what is Kubernetes exactly, and why has it garnered such widespread adoption?

What Kubernetes Is: The Foundation of Modern Container Orchestration

Kubernetes (often abbreviated as K8s) is an open-source container orchestration platform designed to automate the deployment, scaling, and management of containerised applications. Originally developed by Google and later donated to the Cloud Native Computing Foundation, Kubernetes has revolutionised how organisations deploy and manage applications.

Since Kubernetes was introduced in 2014 and officially launched in 2015, it has grown to become the de facto standard for container orchestration. But what does Kubernetes do that creates partner opportunities?

How Kubernetes Works: The Technical Foundation of Your New Service Offering

How Kubernetes works is through a distributed system architecture consisting of:

1. Control Plane – The brain of the operation, managing the overall state of the cluster
2. Nodes – Worker machines that run containerised applications
3. Pods – The smallest deployable units in Kubernetes, containing one or more containers

This architecture delivers numerous business benefits, but introduces significant technical complexity that many organisations struggle to manage internally. As a channel partner, this gap between promise and reality represents your opportunity.

Are Kubernetes and Docker the Same?

Docker is a containerisation platform that creates and runs containers, while Kubernetes orchestrates those containers across multiple hosts. While Kubernetes can run without Docker (using alternative container runtimes like containerd or CRI-O), explaining this relationship helps establish your credibility during sales conversations.

What Is RKS and How Does It Create Partner Growth Opportunities?

RackCorp Kubernetes Service (RKS) is a fully-managed Kubernetes-as-a-Service offering built on a secure, resilient, sovereign cloud platform. It’s designed specifically for channel partners seeking to add high-value container services without expanding their technical teams.

When evaluating which Kubernetes distribution to recommend to your clients, RKS offers compelling partner advantages:

• Recurring Revenue Stream: High-margin subscription model with minimal technical overhead
• Sovereign Cloud Infrastructure: Data remains onshore, addressing compliance and data sovereignty concerns
• Complete Management: RackCorp handles infrastructure management, allowing you to focus on client relationships
• Comprehensive Security: Advanced protocols protect applications and data throughout the stack
• Cost Efficiency: Eliminate the need for clients to hire specialist Kubernetes engineers (currently averaging $150K+ per annum)

When your clients ask about how Kubernetes deployment works, RKS allows you to offer a complete solution:

1. Fully-managed environment with 99.9% uptime guarantee
2. Expert support for container strategy
3. Automated resource adjustment based on real-time workload demands
4. Choice between dedicated Kubernetes clusters or shared clusters based on client needs

How to Identify Prospect Opportunities

Kubernetes is used in virtually every industry—from finance and healthcare to retail and manufacturing. As a partner, look for these opportunity indicators:

1. Organisations with active development teams building new applications
2. Businesses expressing concerns about application scaling and deployment speed
3. Companies struggling with infrastructure costs or performance issues
4. Enterprises mentioning “digital transformation” or “application modernisation” initiatives

What Kubernetes is used for typically includes microservices architecture, continuous integration/delivery pipelines, scalable web applications, big data analytics, and machine learning workloads. Each of these use cases represents a potential RKS opportunity.

Join Our Upcoming Partner Webinar: Fully Managed Kubernetes, Fully Realised Potential with RKS

Ready to add this high-margin, high-demand service to your portfolio? Join our exclusive partner webinar on June 11th, 2025, where we’ll explore:

• The RKS partner program and competitive margins
• How to identify and qualify Kubernetes opportunities
• Technical demonstration of our 15-minute deployment process
• Partner resources to help close deals faster

Register for our exclusive partner webinar now and discover how RackCorp Kubernetes Services can create new revenue streams while solving real challenges for your clients.

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This is part 1 of our 3-part series on RackCorp Kubernetes Services for partners. Stay tuned for our next installment focusing on security differentiation and compliance advantages.

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